Digital marketing and lead generation for small businesses encompasses an array of marketing channels and systems. Most marketing agencies only work in one of these service areas. They specialize in Search Engine Optimization (SEO) or Pay Per Click (PPC). But just focusing on only one of these areas often doesn't get you the results you're looking for.
No matter how great an agency might be at one of these specialties, it is only a small piece of the overall pie of getting businesses what they really want—actual customers.
The local service business marketing funnel contains many steps that must work together in a well-orchestrated whole in order to accomplish the objective of getting you customers at the right cost.
Generate reliable and consistent leads for your business with expert PPC strategies.
Build a solid organic search presence in your local market for long-term success.
Create awareness with potential clients where they spend time online.
Build a solid web presence that is optimized to bring in customers for your business.
Develop a solid back-end marketing system that turns your leads into customers.
Gain visibility into your full marketing funnel to optimize your marketing spend.
Our first step involves analyzing your company’s marketing efforts to date to get a baseline of where you currently are. We look at your current marketing programs and how you acquire customers. We also work with you to determine what your current and ideal costs are to acquire a new customer. Finally, we look at your goals and what you hope to accomplish with your marketing going forward. With this baseline assessment, we can tailor a marketing plan that will achieve your goals.
In the second phase, we build you a high-converting website that is optimized for marketing conversions. We also begin running paid advertising campaigns on search engines and social media to begin getting you leads right away. At the same time, we begin laying the foundations for your long-term organic marketing strategy. This includes search engine optimization (SEO), a Google Business Profile, a system to build your online reviews and a marketing, call tracking and a sales automation platform for CRM, email and SMS to manage your lead and customer flow.
In the third phase, we analyze the cost and conversion data generated by the marketing campaigns. Over time as more data comes in, we will continually adjust, fine-tune and optimize your marketing funnel to send you the most customers at the lowest possible cost.
